Making sure that your branding stands out is a key aspect that can aid you in standing out against your competitors. So why should the designing of your packaging be any different? In this article, we will be providing you with the top tips that you need to make your logo stand out on your chosen packaging.
Consider The Colour
One of the easiest ways to make your logo stand out is to consider the colour that you use. Whether you have a white paper bag or a traditional brown bag, the colour must stand out. This is a tactic used on several other printed paper bags used by brands such as Primark and Deliveroo that have all had a huge amount of success. By keeping it as simple as possible, you are likely to make a logo people will remember.
Don’t Over Complicate It
Though it may seem tempting to go all out when it comes to designing your bag, keeping the colour theme and the overall pallet as simple as possible will make it much more effective. Whether you have chosen the traditional brown paper bag or you have had the paper coloured to suit your branding, each and every colour must work well together to create the perfect representation for your brand. This will also showcase your brand in the best possible light to make a great first impression with new and existing clients.
Keep The Typography Simple
Going over the top in your design is a great way to keep the appearance of your business fun and exciting. However, it could have the opposite effect as you run the risk of your customers not being to read your brand name or slogan. Therefore, it is important to pick the right typography when making your designs as this will ensure your brand is as recognisable as possible. Though this is a process that will require some planning, this can aid you in making your brand stand out in new and exciting ways. Whether it’s in Times New Roman or comic sans, this can help in the long term.
Make Sure The Branding Is Consistent
Making sure that your branding is consistent is a crucial part of running your won business as you want it to be as recognisable as possible across several platforms. This is the first impression that your customers will have with your brand, therefore both consistency and overall design id crucial to ensuring that your business stands out against competitors. Whether you are a smaller business or a large corporation rebranding, this is a crucial step that should not be overlooked regardless of the platform you are using your logo on as it will ensure that your company always comes across the best way they can be.
With this in mind, there are several ways that you can make your logo stand out regardless of the material that you choose to use for your bags. Where will you be starting with your design process?