In a digital age where nearly everything is accessible 24 hours a day, seven days a week, it’s hardly surprising that car buyers increasingly use technology to research their next purchase.
The fact that the internet enables consumers to easily look at manufacturer and dealer websites from wherever they are, means that it is vital they create the right impression straight away. Add to the mix the number of car reviews and social media accounts dedicated to motoring, and there is no mistaking the wealth of information car buyers can use to inform their purchasing decisions before they have even set foot in a showroom.
Growing demand for access 24/7.
It’s a trend that shows no sign of slowing. Google data suggests there are now over five billion unique mobile users with well over half being active on social media. This is increasing by approximately 13% annually, suggesting the trend is here to stay.
With the ability to access so much information quickly from an often hand-held device, consumer need for immediacy is on the rise. Buyers expect to find the information they need at the click of a button, and should they need to submit an enquiry, a prompt response is essential. Indeed, experts in automotive enquiry management, Dealerweb, suggest that most customers expect a reply to an online enquiry within the hour, and ideally under 30 minutes.
Embrace technological advances
Thankfully, technology now makes it possible for dealers to respond to enquiries promptly, utilising automated responses to cover a host of incoming queries, whether they be concerning new or used car sales, finance or servicing. In addition to satisfying consumer need for a quick reply, such technology also enables details to be recorded to prompt a follow-up call during normal business hours.
Another advantage is that Roadside Help offers are Trip Interruption Reimbursement. If your registered for some good model (owned or leased) is crippled due to a justifiable mechanical situation over 100 miles from your residence address, and the fix up is covered under your Brand New Vehicle Restricted Warranty or Certified Pre-Owned Warranty, you may be compensated for trip interruption costs if your vehicle cannot be made securely functional the similar day. This service is planned to help you with some of the unplanned prices you may sustain while waiting for your vehicle to be fixed up. Please keep in mind; it is needed that you contact the 24-hour Roadside Helping Center in sequence to be eligible for trip interruption advantages.
Just as having the right motor trade insurance to meet your needs is essential, protecting your business interests in a changing environment is crucial. You can check you have the right level of motor trade insurance online by looking at motor trade insurance from Quote Me Today who are experts in providing protection across the industry.
Giving yourself a competitive advantage by understanding the needs of your customers is vital. Embracing the advantages and demands of our 24-hour world is critical to success. It’s a concept anyone in the motoring industry would be foolish to neglect.