To create website feedback forms that are more effective, you should try to keep them as simple as possible. Considering giving feedback is purely voluntary, your aim should be to create a form that places as few barriers in front of users as possible – and is easy for them to complete.
If you’d like to simplify a website feedback form, there are a few steps in particular that you could take:
- Keep the length of the form short
The overall length of the feedback form and the number of fields that it contains should be short. As much as you may want to collect lots of different types of information, you should try to be more discerning and only focus on the most important fields.
- Structure the form in a single-column
Make sure that you arrange the fields in your form (and the labels) in a single column. Single-column forms are simpler and can be completed more quickly because users will just scan through them from top to bottom, rather than having to go from left to right then top to bottom.
- Use multiple-choice questions – but limit the choices
Selecting an answer in a multiple-choice question is much easier than filling out a text field, and you should take advantage of that to simplify your feedback form. In particular you could use elements for ratings, scores, or other variants.
Just remember that you should limit the number of choices that are available, as if there are too many options it won’t actually simplify your feedback form at all.
- Avoid dropdown lists unless necessary
Dropdown lists should only ever be used when it is absolutely necessary to have a multiple-choice question with numerous options. As a rule they are more complicated than radio buttons or checkboxes, and are decidedly less friendly for mobile devices as well.
- Don’t make any fields compulsory
None of the fields in your feedback form should be compulsory, and you should let users choose what information they want to provide – or not. At the end of the day even collecting partial feedback is better than no feedback at all.
It should be noted that the steps listed above apply to both any type of feedback survey or form. That being said you’ll need to take each one on a case by case basis and structure it differently, which is where platforms such as AidaForm can help.
All said and done you should be able to significantly simplify your feedback forms by following the steps listed above. Be sure to track its performance however, so that you can gauge the impact of the changes that you’re making to your form.