You’ve started your gym, and the initial surge of members helped you get off to a flying start – but numbers can plateau, so how can you keep ahead of your competitors?
What better way to display your association’s worth to possible members than by inviting them to keep in touch with your members and experience your associations worth close? With everything from meetings about hot subjects in your industry to chances for networking, your events can be the attention-getters you require to entice new members.
From flyers and discounts, to freebies and ads in the local press, you can see the benefit of tried and tested promos, but many agree these are outdated, offering limited long-term success.
Your own worst enemy?
Some gym owners are guilty of avoiding growing membership. Obviously, the buzz of a busy gym and subsequent profits appeals, but the prospect of all that paperwork and spreadsheets could lead to procrastination. But if you don’t keep things interesting, your gym could be in trouble.
Benefits of using software
The biggest benefit you will experience is time. With a streamlined process and increased automation, you can get back to building relationships with your customers and developing long lasting members that don’t just feel like they are another number. Customers feel empowered to control their own membership sign ups, with secure payments and easily accessible information, meaning that you don’t need to spend your day dealing with mundane tasks. Every gym will have their own unique uses for membership management software. Developers can suggest the best package for you. Take a look at ofec.co.uk/web-and-software-development-services/membership-management-systems.aspx for more information, or use a search engine for more options.
Automated booking software for classes will also reduce your stress levels and avoid last minute cancellations, which can cause problems.
Further advantages can be seen in being ready for advancements in cross-referrals, particularly for clients in recovery or those encouraged using physical fitness to overcome health problems.
Retain and grow
Avoid losing those customers who feel it is a chore to come down with their details and renew, by automating the process, allowing busy members to renew with just a few clicks.
Keeping in touch
Automated mass mail, app notifications or SMS: gym owners and customers can choose their preferred contact methods to keep in touch about important membership information, new offers or promotions, classes or new products at your gym. However, we should remember customers have always opportunity to remove the messages or emails without even reading them. You don’t believe how easy it is to delete thousands of Gmail messages with just a couple of clicks.
Track the data
Data management is key to knowing who you have as customers. Tracking this data will enable you to correctly staff your gym and to take action if you see membership numbers start to stagnate.
It’s notable to perceive who you are discussing with so you develop the correct content and communications to entice possible members to your event. Images can assist. Images are imaginary, concluded characters constituting various requirements, goals and challenges of your members. Have knowledge more about how to convey an unforgettable event involvement to entire new members and hold them coming back for more.