How are your customers locating your mobile app? As well as showing up in app stores, your app could also benefit from visibility on the first page of Google search results bringing in potentially thousands of new users. Here are several simple steps you can take to ensure that your app rates highly, not only in app stores but in search results too.
Name your app after your brand
The name of your app may often be used in app stores and directories as anchor text. Take advantage of this by using your brand name in the name of your app, and put the link equity already invested in your brand name to work for you.
Be specific when linking to your app
When you direct customers to your app, don’t make the mistake of using generic anchor text. Instead, ensure that you include your brand name and app name in any anchor text. Doing so is vastly preferable to a standard “download our iPhone app” link text, which won’t contribute even marginally to your search visibility.
If you’re looking to increase your organic search visibility even further (something which will, in turn, increase your app downloads and visibility) you may wish to look for SEO services in London such as https://www.elevateuk.com/seo-services/, who’ll be able to advise you on ways to improve your site and app visibility.
Prominent links to your app profile page
Many businesses neglect to feature their mobile app prominently on their website. The profile page for your app in most app stores is an ordinary web page, and will naturally appear in Google search results. Indeed, according to Think With Google, up to 30% of users in certain niches will prefer to find apps using web search rather than through the app store.
By directing prominent links from your website to your app page you can incrementally increase its visibility – which in turn will lead to an increase in downloads and improved visibility within the app store itself.
Nudge mobile customers to download your app
Assuming that you already have an optimised mobile site in place, add a prominent link prompting mobile users to download the appropriate app for their device. Mobile customers are primed to download and get started with a mobile app when visiting your mobile site.