Most of the people are getting information from TV. Television trust level is very high and most of the people are getting influenced by TV only. Nowadays the content which is watched on the tv are researched. The opinion of the public is taken, questioning is done and various other methods are used. Respondents very well know all the research process. This knowledge sometimes forces people to give untruthful answers because there are times when they do not want to share their thoughts. This kind of research is not satisfactory and most of the conclusions will create misconceptions.
Development of IPTV
IPTV development will give rise to new opportunities in research using the statistics, which are collected. All the statistics data should be anonymous then only the research is legal. All the TV watchers will watch only the content in which they are interested. There is no standard method or technique currently available for collecting and processing the statistical data of IPTV. Every vendor is handling their data in a different way. There are some solutions where you are not allowed to collect the data only.
IPTV is diversifying the traditional broadcasters but they are not threatening them as per TV Connect Conference. The companies who are looking beyond the traditional business model would start this digital revolution. The people who are questioning the status quo and are focusing on the audience lead this. The traditional broadcast media are dying now because of the strength of streaming on iptv. IPTV also seem are connecting the world.
BT Media Vice President Mark Wilson-Dunn has told that Convergence is all about the flexibility for the broadcasting enterprises.
However, the reality is that IPTV is just a small part of broadcasting television and it is always like that only. However, it is progressing very quickly.
Infrastructure is required which will allow and embrace the new technologies. TV is still considered as the preferred method for watching the movies and the sporting events. Whenever you are on a train or at the airport lounge then only you are watching IPTV on your phones and tablets.